Sarah Marx feldner has been in the food world for over 25 years. She founded Treat Bake Shop, producing award-winning spiced nuts and cookies. She wrote A Cook’s Journey to Japan (praised by Gwyneth Paltrow, the New York Times, Fine Cooking magazine, and many others). Currently, Sarah is the founder and CEO of Uncommon Standards. You will find her blogging about baking & business (two of her favorite things!) at bakeitwrite.com.